Nicotera is located between the Mesima river and Nicotera Marina, along the Costa degli Dei (Coast of the Gods), on a panoramic ledge sloping towards the Gulf of Gioia Tauro. The extraordinary heritage of the town includes natural beauties, thousand-year old history, culture and traditions. From the top of the hill, known as the “Madonna della Scala”, which overlooks the sea, the long beach, the green plain, and, far away, the Aeolian Islands, Messina Strait, Mt Etna and Aspromonte massif can be spotted. Nicotera was built by the Locrians around 521 B.C. and it was located in the area between the Metauro river (present-day Petrace river) and the Port of Hercules (present-day Tropea). It rose north of Medama (as Strabo called it) or Medma (as Pliny called it). In 389 B.C., following the destruction of Messina by Dionysius I, tyrant of Syracuse, Medma counted 200.000 inhabitant, 4000 of which came from the destroyed Sicilian city. Menaced by the Saracens and Turks, it became allied with Reggio Calabria, Crotone, Locri and Hipponion that corresponds to present-day Vibo Valentia. However, centuries later and despite the alliance, Medma was destroyed by Hannibal. In the 11th century, the town was razed to the ground by the Saracens, and people sheltered in the surrounding mountains. The town, as we now see it, dates back to the times of Robert Guiscard, who, after settling in Mileto, looked for a port that would allow his army, involved in a war against the Arabs in Sicily, to get rapidly to the island. Therefore, in 1065, he had the town rebuilt north of the former settlement, and fortified and repopulated it. Nicotera Marina stands on the coast, near the sea. In the flatland bordered by the built area and the Mesima river, building remains, necropoles and Roman hydraulic works were found. The area was thus identified by the archaeologists with an emporium that probably served also the Greek city of Medma, a colony of the Locrians that stood near present-day Rosarno. The renowned bathing resort of Nicotera Marina, with its white and large beaches, deserves a visit.