Pizzo Calabro is one of the most beautiful and renowned town in Vibo Valentia area and one of the most picturesque villages along the coast. It lies along the slopes of a wonderful promontory overlooking the Tyrrhenian sea, at the center of the Gulf of Sant’Eufemia. Coming from the North, it is the first town of the Costa degli Dei (Coast of the Gods). Today, Pizzo is a modern town, a tourist resort renowned for the wide sand beaches and rock inlets, clear sea water and picturesque ancient village. The origins of Pizzo date back to Ancient Greece. It was probably founded by Napeto, under whose name Pizzo people are called napetini (or pizzitani). It was one of the resorts where Cicero stayed, the place where Saint Peter rested on his journey to Rome and where Ulysses stopped for supplies, as Pliny reports. Pizzo, like the rest of the Tyrrhenian Calabrian coast, was subjected to heavy Saracen raids that forced the population to leave. The Aragon 15th-century castle keeps important historical evidences. Joachim Murat, Napoleon’s brother-in-law and King of Naples, was imprisoned and then sentenced to death in this castle. Pizzo is also renowned for the “tartufo” ice cream. The fourteen ice-cream parlors selling their own home-made ice cream granted the town the title of Città del Gelato (Ice-cream City). The “Tartufo di Pizzo” is a tradition of local pastry-making that has now been exported to the whole Calabria and in some Italian regions. The name tartufo (truffle) derives from the uneven round shape and color (cocoa powder) that make the ice cream very similar to a black truffle. The hazelnut and chocolate ice-cream covered with cocoa powder was created by Pizzo ice cream makers. Tuna fishery is a very ancient tradition that dates to Roman and Arab ages. The tonnaras (set of fishing nets) are cast in May and the so-called “tonni di corsa” (running tuna fish), that is prior to reproduction, are caught. The activity is then stopped for a month and it starts again in July and August by fishing the so-called “tonni di ritorno” (returning tuna fish), that is after reproduction. Tonnaras are set between 500 and 1000 m from the coast. Today, tuna fishing is a modern activity that uses sophisticated equipment and computerized ships. In this area, the sea is abundant with tuna and the local tradition of preserving food is well established, so that tuna canning industry and large scale product distribution have developed.